Opening the right doors: Placement agents are proving their worth in increasingly complex and diverse markets
Fundraising in European-focused real estate funds has matured in the last two decades. Capital can be put to work across an ever-widening range of strategies, structures, risk and return profiles, and geographies. From listed to unlisted, and from equity to debt funds — the range covered within these parameters is considerable.
Equity funds tend to run the gamut across the familiar risk profile — core, value added and opportunistic — while debt funds run senior, mezzanine, preferred equity and dis- tressed credit. Along each of these variables is, of course, fund size.
The role of placement agents, often dubbed capital matchmakers, is in assisting investment managers raise capital from quali-
fied investors: pension funds, insurance com- panies, endowment funds, family offices and high-net-worth individuals.
As the fund