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Potent signals: Guido Sarducci and market cycles
More than 40 years ago, there was a character on the American comedy show Saturday Night Live, played by comedian, author and improvisational actor Don Novello, called Father Guido Sarducci. Father Guido would speak in broken English deadpan to the camera, dressed in a traditional Italian Catholic cleric’s costume with long black cassock and wide-brimmed black hat, in a monotone and obviously overdone, highly-affective and fairly-bad Italian accent.
In one skit, Father Guido announced he was going to start a new university. It was only going to take five minutes, and it was only going to cost $5, but it was going to be fully accredited.
“You’re a-probably wonderin’ how I’m a-gonna do that,” Guido noted. “It’s a-pretty simple, really,” he explained. “Instead of a-teaching everything you a-learned in college 20 years ago, I’m a-gonna teach you everything you remember about what you a-learned in college, 20 years later.”
“So, a-fo
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