Publications

- April 1, 2019: Vol. 31, Number 4

To read this full article you need to be subscribed to Institutional Real Estate Americas

A new kind of retail experience

by Loretta Clodfelter

As the retail sector has come under threat from seismic shifts such as e-commerce, retail property investors have looked toward trends such as “experiential retail” to drive growth.

Marcus & Millichap, in its 2019 Retail Investment Forecast, notes, “Modern retail concepts will benefit as consumer preferences evolve; consumers continually seek memorable experiences over traditional shopping and dining outings.” The report predicts retail owners will redevelop properties to convert them into entertainment hubs.

But what is experiential retail? A new retail research report from JLL takes a closer look at new trends in the segment. Beyond movie theaters, fitness centers and restaurants, there is a new cohort of retail experiences that combine games and activities with food and drinks.

JLL identifies six leisure concepts: competitive socializing (single-game activities such as axe throwing or miniature golf); beercade (combining craft be

Forgot your username or password?

We use cookies and other tracking technologies to personalize your user experience on our site and perform site analytics. By clicking on “I accept”, you consent to our Privacy Policy.