Publications

- May 1, 2019: Vol. 31, Number 5

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MetaProp co-founders release book on proptech space

by Loretta Clodfelter

A new book by Aaron Block and Zach Aarons, released in April 2019, attempts to develop an introduction to the real estate technology startup space. PropTech 101: Turning Chaos into Cash through Real Estate Innovation is part textbook, part manifesto, and it offers a comprehensive view of the sector.

Block and Aarons establish their real estate technology bona fides early on as co-founders of proptech venture capital firm MetaProp.

The book defines property technology, or proptech, as “the software, tools, platforms, apps, websites and other digital solutions enlisted by real estate practitioners, from brokers and appraisers to architects and construction managers.” As such, proptech “realizes efficiencies and facilitates real estate activities, including buying, selling, leasing, managing, appraising, financi

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