To Institutional Real Estate, Inc.,

The title of a recent article in Institutional Real Estate Americas, “Headline risk: Single-family rental is a promising investment opportunity, but too much attention may be problematic” [March 2022] has it wrong — what is causing the “barrage of negative press” is not too much attention, but not enough. Or at least not enough attention in the areas that matter.

Media coverage of the single-family rental home industry that portrays institutions as nothing more than buyers and sellers of single-family properties will always miss the real story: America’s housing market is evolving in significant ways, and the emergence of single-family rental home companies is a response to that evolution. Though the business of renting sing