- June 1, 2021: Vol. 15, Number 6

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Smart storage: By adopting tech, self-storage operators can thrive in an increasingly competitive age

by Rebekah Tobias

New technology is changing established business models within real estate. The shift to more tech-driven structures is being fuelled, in part, by the goal for portfolios to become net-zero carbon. However, there are also salient commercial motivations to adopt more tech, such as operational efficiencies and an improved customer experience. The direction of travel is clear, but it has left many in the industry playing catch-up.

One sector that could radically benefit from investment in technology infrastructure is self-storage. In an increasingly competitive landscape, focussing on customer requirements and providing a more secure, efficient way of offering best-in-class service and ease of access, is crucial.

As Russell Jordan, the CEO of Space Plus — a German self-storage investment platform set up by Angelo Gordon and MARCOL — says, techno- logy can enable seamless integration of all parts of a self-storage business, while providing an intuitive interface for cus

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