Senior housing is entering a fundamentally new era of expansion. This is not a cyclical rebound. Rather, it is a generational change that is reshaping the sector’s performance potential. Assisted living rent growth has normalized above inflation, holding close to 4.4 percent annually, while occupancy strengthens across nearly every market. These shifts reflect a meaningful change in pricing power and operating performance, signaling that an important growth cycle is under way.
Despite these clear indicators that should be guiding our strategy in 2026 and beyond, many investment models remain anchored in assumptions pulled from a different era. These assumptions include that rent only grows at 3 percent, there is limited pricing elasticity, and it takes multiple years to lease senior living communities.
However, today’s data tells another story entirely. Senior housing is now a data-rich, operationally transparent, high-performing asset class, but capital allocation
