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Inland advantage: Secondary and central markets gain traction as cost, infrastructure and demographics drive industrial demand
- December 1, 2025: Vol. 37, Number 11

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Inland advantage: Secondary and central markets gain traction as cost, infrastructure and demographics drive industrial demand

by Jon Pharris

The industrial real estate sector is entering a new phase of maturity and regional differentiation. Each market is evolving based on its unique combination of demand drivers, infrastructure capacity and supply pipeline. The pandemic-era surge in ecommerce activity prompted record development, resulting in temporary oversupply in several metropolitan areas. As inventory is absorbed and new construction activity declines, market fundamentals are beginning to normalize, setting the stage for a more balanced and sustainable growth cycle.

This rebalancing of supply and demand is expected to occur faster than many anticipate, driven by two key factors: a meaningful decline in new construction starts, reflecting more disciplined capital markets and improving leasing momentum, which began with large corporate users and is now broadening across a wider tenant base. As equilibrium returns, rental rates should remain healthy while landlord concessions such as free rent and tenant improv

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