Green day: Once largely a public relations stunt, sustainability has become a financial force in the real estate business
Green is the new black.
Just consult the income statements at real estate investment and operating companies with sustainability programs. Buildings are shifting into more efficient structures.
It was not that long ago that environmentalism was mocked. But the green market has become a successful and lucrative niche. New green leaders have emerged, and commercial real estate players are among them — including Bentall Kennedy, CBRE Global Investors, Hines and USAA Real Estate Co.
Green policies have helped decrease operation costs, boost employee productivity, and increase rapport with partners and clients. Tenants want green policies and off