- March 1, 2014: Vol. 8, Number 3

To read this full article you need to be subscribed to Institutional Real Estate Europe

Engineering experiences: We are all changing the way we do things

by Geoffrey Dohrmann

People often ask us: “What business are you in?” My answer is pretty simple: We’re in the business of engineering experiences.

News and information were once difficult to acquire. Today, news and information are ubiquitous. They are everywhere. These days, it is not that there isn’t enough news and information to access; there is way too much. Consequently, the experience that most of us are having today with respect to news and information is “overwhelmed” and “confusion”.

What do people really want and need? We think they want and need to be able to focus their attention solely on the limited amount of data and information that’s really going to be truly relevant to them. And then they ultimately want to be able to understand what it all means to them.

What we do is provide people engaged in the institutional real estate investment business with precisely that kind of experience.

We give you only the information that’s truly relevant

Forgot your username or password?