As an information-rich domain, the real estate sector is well suited for the adoption of generative artificial intelligence (GenAI) technology. However, unlocking this potential requires cultural and operational readiness.
“We’re in a moment of quiet acceleration. Most real estate investment firms aren’t ‘ready’ in the Silicon Valley sense of the word, but they are moving,” says Mike Cordingley, managing director, Ferguson Partners, which found that 88 percent of participants in its Fourth Quarter AI and Automation Pulse Survey (Q4 2025 AI Pulse survey) expect to increase their investment in AI and automation over the next 12–24 months.
GenAI holds significant potential for transforming business operations, but its impact varies across organizations. Chris Liedtke, managing director, chief data scientist, at BGO, adds, “The extent to which GenAI can be leveraged is dependent on the firm’s technical maturity and willingness t
