Beyond bricks and mortar: Why it is our duty to put wellbeing at the heart of investing
Traditionally, return on investment has been calculated according to financial performance. However, returns are and should be more than monetary — they should also be measured according to the return for society at large. The two are not mutually exclusive and, when combined, have the potential to deliver outcomes far beyond financial performance to improve the lives of many.
The most effective investment strategies generate real value through a long-term and sustainable approach — one with people at its heart. By contributing to an individual’s and a society’s wellbeing, landlords and real estate owners can drive value by ensuring the appeal and longevity of an asset.
These views have been reflected in the market, where we have seen a fundamental shift in trends, behaviour and requirements, which incorporate wellbeing and sustainability as a key priority. In an increasingly fast-paced world, now is the time to focus on how physical assets can be adapted to co