Unibail-Rodamco Westfield pushes for entertainment retail in properties

Unibail-Rodamco Westfield (URW) has signed a host of new retailers across leisure, dining, entertainment and fashion, showcasing the breadth of offerings across the flagship destinations, which together attracted more than 4.2 million visitors in the first month since reopening.

As Westfield’s recent How We Shop research report reveals, U.K. consumers are craving physical experiences in the retail space, and with extra cash to spend as a result of lockdown saving, according to ONS, Europe’s two largest shopping centers continue to attract not only shoppers but new brands looking for physical spaces.

For example, Westfield London, Situ Live, an 8,000-square-foot venue, will feature six curated theaters, including “Fitness & Wellbeing,” “Connected Home,” “Nutrition Kitchen,” “Entertainment,” “Home & Mobile Working,” and “On the Move.”

Hyundai’s premium brand Genesis makes its U.K. debut this summer with its only ph