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Research - FEBRUARY 19, 2021

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U.S. hotel industry shows higher performance levels in January

by Released

The U.S. hotel industry showed higher performance levels from the prior month, according to January 2021 data from STR.

January 2021 (percentage change from January 2020):

Occupancy: 39.3 percent (down 28.3 percent) Average daily rate (ADR): $90.79 (down 27.8 percent) Revenue per available room (RevPAR): $35.72 (down 48.2 percent)

Occupancy and RevPAR were up from December 2020 but remained closer to the earlier months of the pandemic. ADR was down slightly from the previous month.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the lowest January occupancy level (23.6 percent), which represented a 72.9 percent decrease in year-over-year comparisons.

Miami reported the highest occupancy level (54.5 percent), which was down 32.3 percent year over year. The market also showed the highest ADR ($195.08), which represented a 25.5 percent decline year over year. The next highest occupancy levels were seen in

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