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The real challenge isn’t developing the technology but evolving the human culture behind it and building leadership
AUGUST 27, 2025

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The real challenge isn’t developing the technology but evolving the human culture behind it and building leadership

by Andrea Zander

As an information-rich domain, the real estate sector is well suited for the adoption of generative artificial intelligence (GenAI) technology. However, unlocking this potential requires cultural and operational readiness. Real AI adoption requires alignment with processes and people. Firms must focus on investing in data infrastructure, establishing clear governance standards, training teams and modernizing workflows so AI can be integrated into operations.

To find out more about data-centric foundation, read  "Data-centric foundation" by Andrea Zander in the September 2025 issue of Institutional Real Estate Americas.

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