As operating margins compress across multifamily, investment performance is increasingly defined by operational excellence rather than simple reliance on market-driven growth. In a sponsored interview published in the September issue of Institutional Real Estate Americas, Cortland CEO Steven DeFrancis explains why this shift is elevating the importance of vertically integrated operating models to drive standardized operations, quality of the resident experience and data-driven decision making. “Today’s environment really requires operators to do two things well at the same time: preserve performance while continuing to meet a higher bar for residents,” says DiFrancis. “That balance is difficult to strike without full control of your operating platform.”
To learn more about the benefits of a vertically integrated platform, access a pdf of the sponsored interview by clicking
