Sigma enters London residential build-to-rent market

Sigma has entered into the residential build-to-rent market in London with its Simple Life rental brand.

Sigma has purchased two development sites in Havering and Barking. This first venture is expected to mark the start of greater activity over the coming year.

The company has acquired an 80-unit development site at Beam Park, part of a £1 billion ($1.2 billion) regeneration project under way across the London boroughs of Havering and Barking & Dagenham, on land released by the Greater London Authority (GLA) as part of the GLA’s plans for new London homes. Sigma also has acquired a 77-unit development site at Fresh Wharf, a major riverside scheme close to Barking Town center.

Sigma is working with Countryside Properties and L&Q New Homes at the Beam Park scheme and with Countryside Properties and Notting Hill Developments at Fresh Wharf.

The combined total gross development cost of the two sites is £43.8 million ($53.5 million). The Fresh Wh