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People - MARCH 30, 2022

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Rob Tanenbaum joins Starwood Capital Group

by Released

Rob Tanenbaum has joined Starwood Capital Group as managing director and head of North American hotel asset management.

Tanenbaum will focus on enhancing asset values and maximizing performance of Starwood Capital’s full-service, select-service and resort hotel portfolio across North America. He will also work closely with Cody Bradshaw, Starwood Capital’s managing director and global head of hotel asset management, and Steve Goldman, managing director and head of hotel acquisitions for the Americas on the underwriting and business plan development for new hotel & leisure investments in North America and to drive performance post acquisition.

Tanenbaum brings more than 30 years of experience in the hospitality industry, including all aspects of hotel asset management and transformation. Prior to joining Starwood Capital, he previously served COO and executive vice president at two leading U.S. hotel REITs, where he oversaw large portfolios of major full-service

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