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Investors - AUGUST 17, 2020

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Pandemic drives technology adoption across commercial real estate industry

by Loretta Clodfelter

The COVID-19 pandemic is having dramatic effects across all facets of life, so it should be no surprise that it is also driving changes in the commercial real estate industry. One of those shifts, according to Alex Robinson, co-founder and CEO of Juniper Square, is an increased adoption of technology by the industry. Robinson recently spoke with Institutional Real Estate, Inc. about this trend.

What can you tell us about a digital transformation in commercial real estate that is happening amid the COVID-19 pandemic? Has there been increased adoption of technology?

The pandemic has been a significant driver of technology adoption across nearly every industry, as most knowledge workers must adapt to working from home and doing business virtually.

The implications for this shift to remote work have been broad for the economy as a whole, but have had profound impacts in the commercial real estate (CRE) sector, a $16 trillion asset class in the Unite

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