La Française has appointed Anne Génot as head of real estate business development dedicated to the European market.
Génot joins La Française from SCAPRIM Asset Management, where she was CEO. Having started her career with DTZ Asset Management France, as a financial analyst, she then joined GEMCO, a Crédit Foncier affiliate. From 2005 to 2012, Génot was a vice president at RREEF (Deutsche Bank), based for several years in London, before returning to Paris. Génot was appointed head of acquisitions in France and Belgium for Allianz Real Estate in 2012 until she joined SCAPRIM in 2014.
She holds a post-graduate degree in real estate finance and urban management from ESSEC Business School, as well as a building engineering degree from INSA Lyon and an urban planning master’s degree from Institut d’Urbanisme de Lyon.
