JLL has appointed Jason EungSeok Lee as executive director, Hotels & Living capital markets, Korea. Based in Seoul, this strategic hire marks an important milestone for JLL Korea, expanding the firm’s capabilities to now include the living sector alongside its established hotels practice.
In his new role, Lee will lead JLL’s Hotels & Living business in Korea, overseeing both capital markets and advisory services for the two sectors. He brings significant industry expertise and an extensive network of relationships that will build upon the strong foundations established by the Korea team in recent years.
According to JLL, South Korea’s hotel transaction market maintained strong momentum into 2026. In the first half 2026 alone, transaction volume reached approximately $750 million. Concurrently, Seoul’s luxury and upper-upscale segments have continued their upward trajectory, driven primarily by higher average daily rates, which have surged by 14.4 percen
