Hotel profitability global update: Improvement for most of the world in September

Profitability has improved across much of the globe as the hotel industry continues its slow recovery. In measuring that recovery, 2019 data is the benchmark, and by indexing with pre-pandemic levels, hoteliers can gain key context for the amount of profitability they are recapturing, reported STR.

In the Middle East & Africa, gross operating profit per available room (GOPPAR) was 68 percent of September 2019 levels at $30.04.

South America ($5.73) came in at 57 percent using the same time comparison, while Europe GOPPAR was $57.87 (60 percent of its 20219 levels).

Much further down the line, Asia Pacific ($13.21) GOPPAR was just 35 percent of September 2019 levels, even with improvement after the world’s worst profitability decline in August. At the other end of the spectrum, five of 27 key international markets still realized negative profit levels in comparison with September 2019: Bangkok (–31 percent), Bali (–24 percent), Kuala Lumpur (–21 perce