Frasers Property Retail will be launching its new e-commerce marketplace, Frasers eStore, which aims to provide a seamless store-to-door experience to serve tenants and shoppers, via the Frasers Experience.
According to a recent report by GlobalData, Singapore has experienced a surge in e-commerce transactions since the COVID-19 pandemic began, with the uptrend in online shopping expected to continue even after the pandemic. In line with Singapore’s accelerated digital transformation in recent months, as well as a growing preference for e-commerce platforms and cashless payments, there is an increasing need for businesses to make their products and services available both in-store and online. The expanded FRx platform thus aims to empower tenants to embrace digitalization and unlock new growth opportunities, with a truly omnichannel retail experience
