Ed O’Farrell joins Institutional Real Estate, Inc. as managing director, Real Assets Adviser

Institutional Real Estate, Inc. (IREI) announced today that Ed O’Farrell has joined IREI as managing director of Real Assets Adviser magazine.

O’Farrell possesses more than 20 years of industry sales and development experience. Most recently, he worked as regional sales manager at Pensions & Investments, where he sold publishing products to asset managers in the institutional investment vertical. Prior to this, he worked for a publishing start-up, New Project Media, as sales director, covering renewable energy intelligence and data. During his tenure, he strategized and marketed the company’s first site license subscriptions. O’Farrell has also been the publisher of Family Wealth Report, in addition to working with Thomson Reuters and Merrill Lynch.

“As a leader in any organization, hiring is arguably one of the most challenging demands,” says Tom Parker, executive vice president and publisher at IREI. “When you find a perso