Driftwood Capital has promoted Carlos Rodriguez Jr. to CEO.
Rodriguez Jr. has served as president and COO since co-founding Driftwood Capital with Carlos Rodriguez Sr. in 2015. Over the past decade, Driftwood Capital has grown from an entrepreneurial hospitality investment firm into a scaled owner, developer and lender, with approximately $3.5 billion in hospitality assets under management, more than $1 billion in projects under construction and development, participation in more than $2 billion in loan originations, and more than 80 hotels under management through its subsidiary, Driftwood Hospitality Management as of January.
As CEO, Rodriguez Jr. will lead Driftwood Capital’s investment strategy and firmwide execution, with an emphasis on consistency, transparency and continued refinement of the firm’s internal systems, and reporting to support long-term growth.
Carlos Rodriguez Sr., who has led Driftwood Capital since its founding, will continue as execut
