Crescent Communities announced a new product segment to its real estate investment portfolio as part of its expansion into the single-family, build-to-rent business. The product segment brand will be unveiled this summer and will further elevate the company’s national presence within the residential rental arena.
Recognized for innovative leadership and design, Crescent Communities has seen immense success with its NOVEL brand, a national line of luxury multifamily communities, and looks to bring that same energy and creative spirit to this new sector.
Todd Mansfield, Crescent Communities chairman and CEO, indicated that Crescent Communities’ competitive advantage in build-to-rent will be its affiliate relationship with homebuilders in the Sumitomo Forestry portfolio. Its homebuilders operate across the United States and collectively build more than 10,000 homes annually. These builders’ relationships will enable Crescent Communities to scale business growth rapi
