Cortland has appointed Jennifer Glasgow vice president of brand strategy and experience to lead Cortland’s national resident experience strategy.
In this role, Glasgow will lead the strategy and execution of Cortland’s brand vision across its multifamily portfolio, elevating the overall resident experience and advancing the company’s market presence. She will oversee the integration of brand standards across digital and on-site touchpoints to ensure a cohesive and engaging experience. Glasgow will also collaborate with teams across investments, operations, marketing, communications, product and development to drive innovation, improve resident satisfaction and retention and support long-term asset performance.
Most recently, she served as managing director and principal brand and experience strategy lead at The MODIV Group, a hospitality consulting firm, where she partnered with global hospitality leaders to define brand ambition, shape experience platforms and d
