CIM Group and Centennial Yards Company, along with the Drew Company, announced that Virgin Hotels, the award-winning lifestyle brand, is bringing its signature spark and spirited lifestyle to Centennial Yards, the $5 billion, 50-acre mixed-use redevelopment transforming downtown Atlanta.
Scheduled for a 2027 debut, the hotel will serve as a cornerstone in Centennial Yards’ Entertainment District. This landmark project joins Virgin Hotels’ global portfolio of urban hotels, including New York, Edinburgh and its most recent homecoming in London.
The Entertainment District will span approximately 470,000 square feet within the Centennial Yards development, revitalizing underutilized land in the heart of downtown Atlanta into a hub with immersive venues, dining, retail and hospitality, adjacent to Mercedes-Benz Stadium and State Farm Arena. With major tenants like Live Nation and Cosm already announced, the district is expected to become one of the premier destinations
