Following the successful launch of ecommerce platform eCapitaMall and food ordering platform Capita3Eats last month, CapitaLand has plans to host its first “shoppertainment” live show in Singapore, titled “CapitaStar Live SG: Flight 24/7”.
It is a three-day, six-hour live stream variety show, which will showcase more than 50 participating brands in CapitaLand malls.
Chris Chong, managing director, retail, CapitaLand Singapore, said, “CapitaLand is constantly pushing the boundaries of retail with innovative offerings. The shoppertainment live show format of ‘CapitaStar Live SG: Flight 24/7’ extends the social experience of shopping in our malls to living rooms, providing our shoppers with the opportunity to share plenty of fun and laughter with their families and friends online, while making use of our twin digital platforms eCapitaMall and Capita3Eats to enjoy attractive shopping deals and rewards. As CapitaLand ramps up our 24/7 omnichannel retail pl
