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Apollo names Bert Crouch head of real estate equity
People - OCTOBER 22, 2025

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Apollo names Bert Crouch head of real estate equity

by Released

Bert Crouch has been named partner and head of real estate equity at Apollo. Crouch will lead Apollo’s real estate equity business, encompassing Bridge Investment Group, the real estate equity platform company acquired earlier this year, as well as the firm’s existing strategies. Robert Morse, now serving as executive chairman of Bridge, will transition into a vice chairman role at Apollo, focusing on origination along with corporate and client relationships. Jonathan Slager will continue in his role as CEO of Bridge, working alongside Crouch to drive growth across the real estate equity platform.

Crouch brings more than 20 years of real estate investment and portfolio management experience across equity and credit, with a focus on thematic, high-conviction strategies across the capital structure. He joins Apollo from Invesco Real Estate, where he served as head of North America since 2020, CEO of Invesco Commercial Real Estate Finance Trust, Inc. since its launch in 202

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