City ID, the Dutch apartment hotel group, with shareholders APG and Australia's Aware Super, has acquired a prime development site in Central London's Victoria district to build a new location for their brand in the heart of London. The purchase forms part of a wider acquisition strategy, in which City ID plans to invest more than €1billion ($1.2 billion) during the next five years to increase its apartment hotel portfolio in London and across other major European cities.
The new property will be centrally located and is a five-minute walk from Victoria Station. City ID feels the location is an ideal base for locals and travelers — whether they are staying for business or pleasure. The project will collaborate with local design teams, suppliers and construction companies to create spaces inspired by the surrounding environment, contributing to Victoria's transformation. The hotel will create hybrid spaces for guests, “foodies,” local residents and neighboring business
