Demographic trends are a cornerstone of sustainable real estate strategy. Understanding and watching the population dynamics — generational shifts and household formation — are ways to build resilience. Three major demographic shifts are and will continue shaping real estate performances: the growing college-age population, maturing millennial households and aging baby boomers. These groups are expected to drive demand across various sector
These trends aren’t homogeneous — different generations have different needs.
To learn more about what industry experts are saying about demographics in real estate, read "Population in motion" by Andrea Zander in the JUNE 2025 issue of Institutional Real Estate Americas.
