An analysis of the SEC’s new advertising rule

The U.S. Securities and Exchange Commission has approved new rule allowing the use of endorsements and testimonials in advertising, but the new policy is still wrapped in mystery. For some clarity on the issue, we turn to Amy Lynch, a former SEC and FINRA examiner and investigator, who has since founded FrontLine Compliance, a firm that assists private sector companies with their regulatory and compliance issues. (01/2021)

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