Like an ever-increasing wave, self-storage began rather simply as a covered land play, owned mostly by mom-and-pop operators. Still today, the industry is about 65 percent owned by mom-and-pop operators, so the industry remains rather fragmented. But, as the attractive operating fundamentals, revealed during the 2008 recession, initially, and again during COVID, more institutional investors began to take notice. It seems self-storage performs well during upcycles and downcycles.