In many ways, 2023 was the year of women’s sports investing.

In October, the owners of the Golden State Warriors agreed to pay a record $50 million for a WNBA expansion team. A month later, a group led by Major League Soccer’s Seattle Sounders and private equity firm Carlyle Group closed a $58 million deal to acquire the National Women’s Soccer League’s Seattle Reign. And Michele Kang in December agreed to acquire the London City Lionesses, England’s top independent women’s soccer team, for an undisclosed sum as part of her strategy to buy women’s teams around the world.

When asked about likely investment trends in 2024, many industry sources said they still have women’s sports at the top of their lists.

“This is just something that has been undervalued, and people have recognized it,” said Maddie Winslow, a vice president at Inner Circle Sports. “One of the things in 2024 that you’re going to start seeing is this blanket women’s sports