Find an underserved market, and you find an opportunity. That business adage might not have formed quite that way in the mind of Michael Forman, but it applies nicely to his thinking during 2006, when he had an inspiration to deliver institutional-style investment options to individual investors — private debt and equity investments, as well as other alternatives. Add to that the vast U.S. middle market suffering from a post-financial-crisis credit crunch, and Forman had the makings of a two-headed strategy for a new investment management firm aimed squarely at high-net-worth individuals and the financial advisers that serve them.
Forman was a business attorney in Philadelphia at the time and was cogitating on the notion for about a year before pulling the trigger on the formation of Franklin Square Capital Partners in 2007.
“The more time I spent with the idea, the more I liked the concept and our mission,” he recalls.
He also recalls how his daily commut