Vanguard has plans to reduce the minimum asset requirement from $3,000 to $100 for its robo-adviser service, Digital Advisor, significantly increasing accessibility for investors interested in using a digital advice service to manage short- and long-term financial goals. Enrollments in Vanguard Digital Advisor require at least $100 in each Vanguard Brokerage Account.
Vanguard Digital Advisor launched in 2020 and provides an all-digital financial planning and investment advisory service that delivers highly personalized, convenient, low-cost advice. The digital advice platform helps clients identify their retirement and non-retirement goals, and then crafts and manages customized, diversified and tax-efficient investment portfolios to achieve them. As of June 30, 2024, Digital Advisor has more than $19 billion in assets under management.
“Lowering the investment minimum for Vanguard Digital Advisor is an important step in our endeavor to broaden investors’ access to