Successful cannabis legalization efforts have steadily attracted new consumers to the market each year. In particular, Baby Boomers have seen a large influx of users over recent years and a survey by MJ Freeway and New Frontier Data shows that U.S. sales by consumers 55 years or older have increased by 50 percent since 2015. These consumers alone now account for 29 percent of medical sales and a quarter of all sales.
Currently, the U.S. represents the largest cannabis marketplace, primarily due to states that have already legalized recreational cannabis such as California and Colorado.
And according to recent findings published in New Frontier Data, the overall sales within the legalized U.S. cannabis industry are expected to reach $13.6 billion during 2019, increasing 32 percent over 2018’s total worth of $10.3 billion. Additionally, the total combined legal sales throughout the (33) current states with legalized medical programs and (11) legal adult-use programs ar
