TD Ameritrade Holding Corp. announced that Peter deSilva will join its senior executive leadership team, the Senior Operating Committee, as president of retail distribution. The appointment will be effective upon TD Ameritrade’s acquisition of Scottrade Financial Services.
deSilva, who currently leads Scottrade’s retail business, has more than 30 years of financial services experience, including leadership roles in banking, wealth management, and brokerage. He joined Scottrade in February 2016 for an opportunity to serve under Founder Rodger Riney’s leadership at the highest level in the organization.
In addition to deSilva’s appointment, TD Ameritrade is also announcing today that its current head of retail distribution, Tom Bradley, will be leaving the organization. He has played a considerable role in the growth and success of TD Ameritrade over a career spanning 31 years. He spent a majority of his time at the helm of the company’s Institutional business, serving the needs of independent registered investment advisors.
He built the business from the ground-up, becoming a well-known and respected RIA advocate. In 2012 he was asked to lead the Retail side of the business where his passion for client service was reflected in numerous initiatives, from a strengthened sales and service culture to the evolution of digital or “robo” guidance solutions for investors, that helped improve Retail client satisfaction and asset gathering across the firm.