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Other - NOVEMBER 26, 2019

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Swift vs. Braun: Are private equity firms ready for new risk to buying into music rights market?

by Andrea Zander

Over the course of the past few months, Taylor Swift and record executive Scooter Braun have been facing off regarding music rights.

In late June, Braun paid $300 million for Swift’s former label, Big Machine, previously owned by Scott Borchetta. This gave Braun ownership of her music catalogue, including all of Swift’s first six studio albums and masters.

Swift released a statement about the sale on a social media platform, which has 200 million followers, claiming, “When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter,” she wrote. “He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them.” Her post created an “outrage” from her fans and celebrities nationwide.

On Nov. 14 Swift accused Braun and Borchetta, of barring her from performing her old hits at the American Music Awar

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