SoFi, a member-centric, one-stop shop for digital financial services that helps members borrow, save, spend, invest and protect their money, has launched a new robo-adviser platform, expanding on the company’s current automated investment offering.
SoFi is now one of the few automated investment platforms to provide access to alternative asset classes alongside traditional and sustainability-focused funds. These offerings, built in partnership with the world’s largest asset manager, BlackRock, expose investors without significant financial resources, or a wealth manager, to new strategies and funds — some of which would otherwise require a seven-figure investment minimum.
The new robo offering comes after SoFi’s early-2024 launch of alternative investment funds. With more than 81 percent of people expressing interest in alternative investments, SoFi is addressing a broader market need with a low-fee, personalized approach to investment strategies..
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