As real estate managers and investors, we are ultimately fiduciaries of capital, responsible for driving both income and asset appreciation. Technology is embedded in nearly every aspect of daily life, yet within property management, its adoption remains uneven and often reactive. With hundreds of companies offering solutions, key questions persist: Which workflows should be prioritized? Where does technology truly drive ROI? And where does it fall short?
The industry is still in an early stage of adoption — closer to figuring out we need a faucet alongside the sink than deciding between brands like Moen or Delta. Over time, as operators gain experience and confidence, technology procurement will become more standardized, strategic and easily integrated into a pro
