Real estate companies are increasingly embracing digital, according to the annual KPMG Global PropTech survey. About 58 percent of respondents have a digital strategy in place, up from 52 percent in both 2018 and 2017.
Other key survey finding include:
95 percent of real estate companies have someone responsible for leading digital transformation and innovation. In 62 percent of cases this is a senior employee at a C-suite level or equivalent.
Investment in digital, IT and PropTech collaboration is driven by a need for improved efficiencies (65 percent), cost-reduction (47 percent) and enhanced decision-making (44 percent), rather than increased revenues.
Barriers to further digitalization include unclear ROI (40 percent); digital not a priority (40 percent); lack of a designated person to drive the strategy (34 percent); and lack of appropriate in-house talent (27 percent)
More likely than not (65 percent of cases), it isn’t a d