Livekindly Collective, a group of plant-based protein brands and a media platform, has raised $335 million, making it one of the sector’s highest funded startups, and fastest growing plant-based food companies globally. The plant-based food market is projected to make up a quarter of the meat market by 2040.
The latest funding round was led by The Rise Fund, a global impact fund founded in 2016 by TPG in partnership with U2 front-man Bono and tech billionaire Jeff Skoll.
The additional funding will scale the company to target more regions including the United States and China.
Since inception in 2020, the company has raised $535 million; acquired South Africa’s Fry Family Food Co., Germany-based LikeMeat, Sweden-based Oumph and Iceland's No Meat; and