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Online holiday spending so far tops $80b
Other - DECEMBER 17, 2018

Online holiday spending so far tops $80b

by Andrea Zander

Online spending between Nov. 1 and Dec. 6 rose 18.6 percent year-over-year to a record $80.3 billion — the biggest e-commerce shopping period of all time in the United States, according to Adobe’s latest holiday shopping update, based on its survey of more than 1,000 U.S. consumers.

The number beats last year’s record $67.7 billion by nearly $13 billion.

Mobile transactions rose to $23.7 billion of sales coming from smartphones, growing 54.8 percent year-over-year — the highest ever — and the first holiday season when over half of visits (57.6 percent) came from mobile devices.

Shopping through in-store pick up of online orders has also caught on this year, growing 46 percent from last year.

 

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