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NFP to acquire Bronfman Rothschild
Other - MARCH 26, 2019

NFP to acquire Bronfman Rothschild

by Released

NFP, an insurance broker and consultant and a provider of wealth management, retirement and estate planning to high-net-worth-individual clients, has entered into a definitive agreement to acquire wealth advisory firm Bronfman E.L. Rothschild.

Upon the closing of the acquisition, NFP will integrate Bronfman Rothschild with Sontag Advisory, a New York-based wealth manager, investment advisor, consultant, fiduciary and subsidiary of NFP.

The combined entity, to be led by the Sontag and Bronfman Rothschild management teams, will expand the resources and expertise available to clients of both firms.

The transaction is expected to close in the second quarter of 2019, subject to satisfying customary closing conditions, including receiving regulatory approval.

This acquisition brings together personnel and resources to create a unified firm that manages approximately $10 billion in combined assets for a range of individual and institutional clients.

Howard Sontag, chairman of Sontag, will become chairman of the combined entity; Mike LaMena, president and chief operating officer of Bronfman Rothschild, will become chief executive officer; and Eric Sontag will become president and chief operating officer.

A new brand strategy for the combined firms and their shared values will launch later in 2019.

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