Only 20 percent of Americans are knowledgeable about alternative investing, according to Alto, a self-directed IRA platform that enables individuals to invest in alternative assets using their retirement funds, in its survey, What do Americans Think of Alternative Investments in 2024?.
The study, which surveyed Americans aged 30 to 65 from around the country about their investing styles, highlights rising interest in alternatives, despite nearly a third of Americans having never heard of alternative investing.
“As we aim to democratize access to alternatives, it’s important for Alto to better understand how Americans invest in alternatives, what they’re investing in, and ultimately, what they think in general about alternatives,” said Eric Satz, founder and CEO of Alto. “Our study seeks to dive into those different investor types with the end goal of creating new ways to educate Americans on how they can explore portfo