Morningstar, a provider of independent investing insights, has launched Game On, a U.S. brand campaign about a complex challenge facing investors: Public and private markets are blurring, putting a premium on clarity across both. Private companies are taking longer to go public, with the median age increasing nearly 60 percent since 2014; private credit is moving into the mainstream, and semiliquid funds are growing strategies for more investors. Each shift matters on its own. Together, they mean public and private assets land in the same portfolios, even as investors still face big differences in pricing, disclosure, liquidity, fees, benchmarks and risk measures.
Built around real investor hurdles, Game On, developed with Substance Collective, brings Morningstar’s “Nothing in Your Way” brand to life by turning market pain points into a playful, 8-bit world.
“The game metaphor gives us a simple way to visualize the friction investors may face every day,” said
