Approximately two-thirds (65 percent) of all global high-net-worth investors expect their wealth to increase in 2024, led by three-quarters of survey respondents from Gen Z (75 percent) and seven-tenths of millennials (69 percent), according to the latest edition of its annual Wealth Report by Knight Frank.
Approximately 52 percent of high-net-worth baby boomers anticipate growth in the near term.
“The difference in outlook between younger and older generations will result in a substantial reappraisal of marketing strategies for anyone wanting to sell products or services to this newly wealthy group,” Knight Frank said.
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