Macquarie Asset Management has plans to transition to a unified-brand structure in the U.S. wealth channel, featuring “Macquarie” as the flagship product brand for all investment solutions.
Macquarie said the initiative aims to simplify the client experience and reinforce the firm’s commitment to excellence in global investment capabilities and platform expertise while delivering sustained, superior results over the long term.
The brand transition, which includes the Delaware Funds by Macquarie® mutual funds, Ivy strategies and Central Park Group offerings, will take place during the next 12 to 18 months.
The decision to consolidate under the Macquarie umbrella reflects the company’s dedication to providing institutions, financial advisers and their clients with a straightforward and compelling brand experience. Macquarie aims to strengthen its connection with advisers and investors across the full suite of solutions offered, ensuring an experience that